top of page

Animation and motion graphics have proven highly effective at Tesco, helping to attract and engage stakeholders across multiple channels. These examples were seen by hundreds of thousands of stakeholders across the Group-wide business. Feedback from dedicated focus groups consistently praised the animation style, with participants noting that the movement encouraged them to engage with the content and return to the platform.

1/20

A selection of animations showcased across internal and external platforms, promoting Tesco’s community programmes and Colleague Networks.

APTGO_Developing_Careers_v1

APTGO_Developing_Careers_v1

1/23

Tesco encouraged the use of animation for corporate updates across the Group. To support recognition and suit the nature of these communications, we used core brand colours to bring key messages to life, taking a simple, consistent approach.

1/10

To create a distinctive visual identity for Tesco Cyber Security communications, we developed bespoke background animations and icons. This helped the campaign stand out, adding excitement and engagement while staying true to the master brand guidelines.

1/6

These Health and Wellbeing animations follow the Health Brand Guidelines set by Tesco’s Brand Expression Team. The teal colour palette creates clear distinction while the font use and photo style maintains a strong visual connection to the wider business.

1/11

Examples of animations to help bring other communication moments to life at Tesco.

bottom of page