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Campaigns are central to Tesco’s communication plans. Consistent delivery across multiple channels ensures clear, cohesive messaging, while strong visual communication at every touchpoint helps elevate campaigns, build excitement and drive recognition.
1/31
To further engage audiences with the 30 Years of Tesco Clubcard campaign, all communications were aligned to a bespoke brand toolkit created by the Customer Marketing team. The toolkit encouraged experimentation and creative expression, resulting in a campaign rich in retro‑inspired imagery, set in 1995—the year Clubcard first launched.
1/31
The Value Vault is part of Tesco’s internal communications platform, News & Views. It serves as the home of value for all 330,000 UK colleagues, offering deals, discounts, exclusive offers and competitions. The Value Vault attracts over 70,000 colleague visits each week, with many colleagues logging in two to three times weekly.
1/8
Created to celebrate over 200 million meals donated to FareShare, these campaign assets led with a clear message of thanks to customers. Letterforms were built from UGC imagery and icons, giving the visuals an authentic, relatable feel. The work appeared across social, press, internal communications, OOH and live events to mark the milestone.
1/13
Fruit & Veg for Schools is Tesco’s most recognisable community programme. These assets were aligned to the new brand toolkit developed by the Brand Expression Team and are a strong example of the updated brand in action. A significant part of the project focused on designing operational materials, which were shared digitally with schools through regular communications.
1/15
To launch body‑worn cameras for colleague safety at Tesco, we tapped into a major UK cultural moment—the UEFA European Football Championship. Using football‑inspired visuals and content, the campaign brought the message to life and increased colleague engagement. Its success was recognised with the 'Best use of content' award at the ICE Awards.
1/35
Food by Tesco was launched on News & Views to drive quality perception among UK colleagues. Using bold macro food photography and strong statement messaging, the campaign linked to external food moments while creating its own distinctive visual identity. It was designed to be agile and responsive, allowing for rapid turnaround as food and quality updates arose across the business.
1/23
Using the Summer brand toolkit from the Customer Marketing Team, we created an internal campaign to drive excitement across our communications channels. Aligning visuals with in‑store and online activity helped colleagues feel better informed about new ranges, offers and updates. The campaign’s success was recognised at the ICE Awards 2025, winning Best 'Best campaign, over 10,000 colleagues'.
1/29
Christmas is a peak period for Tesco, so all communications were aligned to the Christmas brand toolkit to ensure consistency and build excitement. The campaign covered key moments including improved colleague discount, colleague safety, benefits promotion, competitions, deals and offers, and thank‑you messages from exec members.
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