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Printed materials remain highly effective within the Tesco business, consistently driving thousands of website visits and QR code scans once launched. When used alongside digital assets, print adds tangible value, with audiences often reporting a preference for reading from a physical document over a digital PDF.
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Led the print launch of News & Views, a new internal platform at Tesco, reaching hundreds of thousands of colleagues across the Group. Materials were localised by in‑country teams and deployed across five international markets. The launch delivered strong engagement, with UK materials achieving over 130,000 QR code scans in the first month alone.
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Developed in partnership with Tesco’s Consumer PR team, the Health Trends Report was designed to engage external stakeholders and reinforce Tesco’s position as a leader in the health food space.
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The Tesco LGBTQ+ Colleague Network welcome booklet is designed to attract new members to the community. Used at a range of events, it also provides existing members with clear, helpful information about the Network and how Tesco supports colleagues in this space.
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Other printed materials created to enhance communications moments at Tesco. These were seen internally, externally and within event environments.
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